Below is an article from the
Huffington Post.
Al Jazeera America Promises To Stand Out In Cable News Market, But Concerns Loom
NEW YORK –- Kate O’Brian, a 30-year ABC News veteran named president
of Al Jazeera America this week, says the soon-to-be-launched network
will stand out in today's cable news landscape.
“I think there is a gap in the market and I think that the other
competitors to Al Jazeera have stayed doing certain kinds of stories,"
O’Brian said in an interview in The Huffington Post. "And whether its
left-leaning or right-leaning or pundits yapping, the straight-forward,
high-quality, good journalism stories are not being told as much as they
can.”
Al Jazeera has a history of being disruptive. Its Arabic-language
network changed the static news landscape in the Arab world in the
1990’s by offering a satellite alternative to state-run media. The Al
Jazeera Media Network, funded by the oil-rich royal family of Qatar,
later launched Al Jazeera English, a Doha-based, English-language
network that reaches hundreds of millions of homes worldwide. It also
offers
a livestream broadcast that
international news junkies in the U.S. flocked to during the Arab Spring upheaval.
The global news organization has spared no expense in getting a U.S.
network off the ground to compete with CNN, MSNBC, and Fox News. In
January, the company
shelled out $500 million for Al Gore’s struggling Current TV
in order to gain wider U.S. cable distribution, and in the months that
followed, it hired 700 staffers in preparation for an Aug. 20 launch.
But even with seemingly unlimited resources, can Al Jazeera America break away from the cable news crowd?
Its new stars say yes.
Joie Chen, a veteran of CNN and CBS News who was announced this week
as host of flagship evening news magazine “America Tonight,” said
Wednesday that the show “will bring together the powerful and diverse
voices of Al Jazeera America and stand out from other networks with its
fearless, unbiased reporting.”
Yet some inside the company remain skeptical that the network will
depart from the status quo, especially given that Chen -– like many of
the recent high-profile hires –- hails from established US broadcast and
cable news networks.
One Al Jazeera staffer spoke of getting the impression that “those
launching the channel have little confidence that the mass audience they
seek wants anything terribly different from the current mainstream
programming offered by CNN” and other networks.
Whether or not Al Jazeera America resembles CNN in format or content
remains to be seen, but the network has definitely recruited from the US
cable pioneer.
Kim Bondy left CNN to become executive producer for “America
Tonight.” Former CNN anchor Ali Velshi will host a business show on the
network, while ex-CNN morning host Soledad O’Brien has signed on as a
special correspondent. “America Tonight” correspondent Sheila MacVicar,
who came most recently from CBS News, was once a CNN correspondent. And
the executive team announced this week includes senior vice presidents
David Doss and Shannon High-Bassalik, both previously high-ranking CNN
executives.
Al Jazeera America has also
hired anchor David Shuster
(MSNBC, Fox News), White House correspondent Mike Viqueria (NBC News),
weeknight host Antonio Mora (ABC News) and senior vice president Marcy
McGinnis (CBS News).
Paul Eedle, Al Jazeera America's deputy news and editorial director, recently
told The Guardian's Glenn Greenwald
that executives are "building a newsroom culture to embody the Jazeera
spirit" and training new hires "to break free of inhibitions they might
have had and feel liberated and go for the story."
But Greenwald noted that there has been internal debate over the
network's direction. He published an internal email from prominent Al
Jazeera host Marwan Bishara blasting executives for distancing the
American network from Al Jazeera Arabic and Al Jazeera English in hopes
of appeasing those who view the networks as anti-American. Bishara
specifically took aim at the American network's interim chief executive
Ehab Al Shihabi, claiming that his desire to ingratiate himself with
U.S. leaders had led him “astray.”
DEPARTING FROM AL JAZEERA ENGLISH
In an interview with HuffPost, Al Shihabi downplayed the internal
criticism and said that Al Jazeera encouraged discussion about the
network's direction.
“Al Jazeera, as a culture, is all the time open for any suggestion,
whether that be in an aggressive mode or a soft mode,” Al Shihabi said.
“We don’t take it personal.”
Al Shihabi, who joined Al Jazeera five years ago, also pushed back against
early news reports
that 40 percent of Al Jazeera America's programming would come from the
Doha-based Al Jazeera English. He said that was a misconception.
The perception, at least, that the network abandoned its original
plans to devote a significant amount of airtime to Al Jazeera English's
content has prompted criticism, with the English-language network’s
former head Tony Burman recently writing that the American project has
the
“odour of potential disaster.”
Al Jazeera America is unlikely to run full Al Jazeera English shows
in their original form. One plan is to create a new version of
innovative Al Jazeera English program “The Stream,”
but with an American host: former ABC News correspondent Lisa Fletcher.
If the network brings over hard-hitting Al Jazeera English program
“Inside Story Americas,” meanwhile, host Shihab Rattansi has already
indicated on Twitter that he won’t be joining.
Any editorial differences between Al Jazeera America and Al Jazeera
English should become apparent once the new network gets off the ground.
Each will have their own White House correspondent, producing stories
geared toward U.S. and international viewers, respectively. There are
still a number of issues to be worked out regarding whether and when the
networks will repurpose each other's content, all the way down to
questions of house style -- such as switching any mention of kilograms
to pounds.
NOT IGNORING THE WORLD
The day after landing her new job, O'Brian spoke to HuffPost about the new network's focus.
“The American viewing audience is unique to America,” she said. “So
everything that we’re going to be producing is for the American viewing
audience. It’s not a value judgment that something is better or worse.
It’s just what the American audience expects. So every decision we make
about formats of shows and anchors of shows and pacing of shows will all
be based on what we, as American journalists, have learned and have
come to expect.”
Although the network is based in the U.S, she added, “it doesn’t mean we will ignore the world.”
The possibility of tapping into Al Jazeera’s global reach is a key
way in which the American network could distinguish itself from Fox News
and MSNBC, both of which focus more on partisan talk, and CNN, which
has
increasingly turned to sensational domestic events like the George Zimmerman trial.
“There is no other news media group anywhere that has the resources
and reach that Al Jazeera has,” O’Brian said, noting plans for 12
domestic bureaus to compliment 70-plus bureaus worldwide.
“I will never have to worry that, oh my god, we have to get a team to
this place,” she said. “Or, is the story important enough to actually
send a team to this place? Because Al Jazeera will have somebody or some
team that, if they’re not right there, they’ll be pretty close.”
Al Jazeera America is also investing heavily in investigative
journalism. The network is building a 16-person investigative unit that
could produce enterprise stories not seen on its competitors.
While impossible to judge a network’s coverage pre-launch, O’Brian
suggested U.S. viewers would see a difference. For example, Al Jazeera
America wouldn’t cover the “Royal Baby” frenzy in a “
minute-by-minute, breathless, day-in-day-out way
that we've seen some of the competitors out there doing,” she said. As
for the recent round-the-clock Zimmerman coverage, O’Brian said there’s a
“sameness” to daily trial coverage and believes there’s “an audience
out there that wants something different.”
‘IF THEY PLAY IT SAFE, THEY'RE DOOMED
Jay Rosen, an NYU journalism professor and media critic, told
HuffPost that he has a “small suggestion” for the new American network
if it “wants to stand out from the cable news pack.”
“In a prominent spot on their home page, set up three pie charts
showing the percentage of time devoted to the top 15 stories on CNN, Fox
and Al Jazeera over the last 24 hours,” Rosen said. “Then promote the
results.”
After
Rosen tweeted the suggestion, Ryaad Minty, head of social media for Al Jazeera,
responded: "Great idea! We'll see if its doable for us."
Philip Seib, director of USC's Center on Public Diplomacy and author of
"The Al Jazeera Effect,"
told HuffPost that the network’s Qatari backers are motivated by the
realization that “you’re not a real international player in the
broadcast world until you’re in the U.S.” Seib pointed out that as the
1996 launch of Al Jazeera put Qatar on the map as a “regional player,”
U.S. expansion is a way to expand its reach as a “global player.”
Seib said the American network has an opportunity to “stake out some
kind of territory in terms of investigative journalism” and perhaps take
a populist approach that holds corporations accountable in a way that
U.S. cable networks may not be doing.
“If they play it safe, they’re doomed,” Seib said. “No one’s going to pay attention to them.”