Recently I noticed a commercial advertising Dove body wash for men. For MEN. There are some products that I don't believe need to be specified towards gender and soap is one of them.
The below images are Dove body washes for women. I highly doubt there is much of a difference between the male and female cleansers other than packaging and perhaps scent.
Specifying certain products according to gender is another example of patriarchy. Companies make money off this concept and many end up believing it is necessary to purchase products that are assigned to gender simply because separate products exist.
Just what are these marketing companies saying to us? Would it be the end of the world if men and women used the same type of body wash? Is a floral or fruit scent appealing to women but unappealing to all men? Would a man become less clean if he were to use a body wash marketed for women?
The concept of marketing general products towards specific genders is ridiculous but oh so common. Men, I dare you to purchase a "womens" body wash. I dare you! Show us how tough you are. If your skin begins to itch or burn then it is because you are allergic to the body wash not because it is a "female" product.
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