sexist cupcakes

But David Arrick of Butch Bakery attempts to create "masculine" cupcakes.

“Why did cupcakes need to be magical? They’re not magical for me. Where’s the masculine aesthetic?” Arrick said. “We needed to butch it up, buttercup.” And so Butch Bakery, an online delivery “masculine” cupcakery was born. (from the Wall Street Journal)

So, what does it take to make a manly cupcake? Stereotypes apparently. Arrick's flavors have such names as "Tailgate" (caramel cake with a salted caramel swirl filling with vanilla buttercream), "Homerun" (peanut butter cake with banana bavarian cream & crumbled bacon), "Beer Run" (chocolate beer cake with beer infused buttercream topped with pretzels) and more.

I'm sure this butch business is a profitable gimmick for Arrick however it promotes sexism. How much harm can one little cupcake do? Well, really it's the whole concept that proposes a need to assign a social construction of "feminine" and then replace it with another social construction.

C'mon fellas are you really so insecure that you feel you must assign gender to food?